CLIENT : Al Arabia OOH

DATE : 12th of December 2023

LOCATION : Saint Regis, Riyadh, Saudi Arabia

THEMA : Sustainable Billboards & Ecodigital Footbridges

INFO LINK : https://al-arabia.com/

A NEW ERA TOWARDS SMART & GREEN RIYADH 2030

In the presence of several dignitaries, bank executives, and businessmen, Vincent Callebaut Architectures and AlArabia Outdoor Advertising sign a Memory of Understanding to develop Sustainable Billboards and Ecodigital Footbridges for the Future Smart & Green Riyadh 2030.

“The Internet of Things and Artificial Intelligence are revolutionizing the world of advertising Out Of Home. The digital billboards are becoming increasingly interactive and immersive! Our role as architects is to design memorable experiences from an artistic and emotional point of view, but also from an ecological strategy by creating a new collection of sustainable billboards. 

Our ecofriendly concepts for the "Art & Luxury" collection represent the very essence of "Salmani Architecture”, a unique architectural and structural approach, mixing the symbols and the patterns of traditional legacy in architecture and urbanism of Riyadh, while employing the most ecological materials, the most innovative construction techniques, and the most virtuous renewable energies. 

In addition, Vincent Callebaut Architectures also developed Ecodigital Footbridges to encourage the walkability of the Saudi Arabia’s capital and to ensure the well-being and health of its citizens.

To strengthen the « SAUDI VISION 2030 », the most ambitious urban greening project in the world, our collaboration has a double-objective. First, to challenge the advertising industry by accelerating innovation to stimulate demand for a net zero carbon lifestyle by 2050. In second, and the most important, to make sustainable city a common ideal accessible to all.”